Since our beginnings 13 years ago, we have claimed a cool spirit inspired by 50's icons.

Erroll TEBOUL, founder of the brand, is aimed at the modern man who wants to stand out in every compartment of his daily life with style and virility. Passionate, he develops with his style team, the collection lines, having this approach.

HERO SEVEN is enjoying incredible success thanks to you who have been able to decipher the codes of this way of life and pass them on to future generations. Photo collector of STEVE MC QUEEN, he began by creating lines of t-shirts printed with the most famous shots of the icon.